Hey, I Am
Digital Professional from Norwich, United Kingdom. 16 years commercial online experience, lover of digital design, fitness, travel and tech.
As an experienced digital professional, I work hard to build successful online businesses and love to solve digital design challenges along the way.
With proven success in the internet’s most competitive sectors I bring skills in many areas, always in a friendly, approachable and productive manner. Please take a look at my experience and skills on this site, I very much look forward to hearing from you.
Wireframing & Prototyping100%
Project Management & Consultancy95%
Web design & development95%
Advanced Photoshop & Ilustrator95%
- Nov 2016 - Present
Co-founder and MD of Casniopedia, an organic-led affiliate business. Assembled a team of editors and build an online asset in excess of 2M words in 6 months.
- May 2008 - Dec 2016
Product & SEO Manager
bgo Entertainment - Marbella, Spain | Gibraltar | Norwich, UK
Owned entire product development and SEO for one of the UK's largest online gaming businesses for multiple years. Huge successes along the way including having played a pivotal role in the £60M aquisition of the company's UK-facing bingo brands (SEE: https://goo.gl/mL7B2T) and building one of the UK's largest online casino products, bgo Casino from the ground up. For more information please see my LinkedIn profile or get in touch.
- Nov 2006 - March 2008
As head of design for the Silvertap group I delivered design resource across multiple brands in both online and print. Reporting directly to the company owner I designed for 3 affiliate marketing networks as well as the jointly owned hotel group's brands. Duties included creation of full banner sets, HTML Email design, coding and distribution, landing page design and coding, redesigning the company front end websites and affiliate systems. I designed exhibition stands and we launched a number of our own affiliate based businesses including a Theater Tickets price comparison website and a Fragrances comparison website which I provided front end design and HTML/CSS coding for.
- 2004 - 2006
Web Projects Consultant
As Web Projects Consultant at Aviva I provided in-depth consultancy across many web-based projects. I created the web development, web design and HTML email standards documents for internal web developers to adhere to and use for reference on a day to day basis. I created an internal portal to showcase these standards documents to the rest of the company.
- 2002 - 2004
Web Designer & Developer
Here I enjoyed working as part of a team of web designers to deliver front end web design and standards compliant coding resource across all Aviva websites (50+ websites). As part of this team we redesigned the Norwichunion.com (now Aviva.co.uk) customer facing website – a project which received a huge amount of praise when the new site went live. On a day to day basis I actioned changes to Aviva websites. I also created HTML emails for Aviva customer communications and standards compliant HTML & CSS website templates for various projects.
- 2001 - 2002
During my time as Web Analyst at Aviva I was heavily involved in the usability, SEO and Accessibility of Aviva websites. I worked with developers to provide hands on Accessibility consultancy and compiled recommendations documents to help improve the Accessibility standard of Aviva websites. Using various SEO software I analysed search engine rankings and compiled onsite SEO reviews to help improve organic search traffic. I also carried out ongoing competitor analysis and monitoring of competitor websites.
What I Do
Proven success in the Internet’s most competitive industries. Owned all aspect of SEO to successfully drive down Cost-Per-Acquisition and exceed KPI’s.
Full wire-framing and conceptualizing user journeys. End to end delivery from gathering business requirements, creating designs, development, delivery and analysis.
Design and development (HTML & CSS)
Strong HTML and CSS skills paired with advanced Photoshop and Illustrator knowledge I can turn any idea into reality.
I thrive on working with great people to deliver a vision. Project Management is a key part of any business, and something I have naturally developed having been involved with so many digital projects over the years.